The rise of Online Bingo in Numbers
| The rise of Online Bingo in Numbers |
In case you are not aware, online bingo has enjoyed exponential growth over the course of the last five years. This is a trend that is also likely to continue over the course of the next decade at least, with an increasingly young and diverse playing-demographic increasing the appeal of the market as a whole.
We recently became interested in these dramatic and incredible levels of growth, particularly in terms of the numbers that underpin the markets expansion. These figures also make it possible to pre-empt future trends and predict how the market will continue to evolve in the years ahead.
| The rise of Online Bingo in Numbers: Exploring a True Growth Sector |
With this in mind, let's take a look at three of the main figures behind the growth of online bingo in the UK. These include:
| 1. There are now an estimated 3.4 million Online Bingo Players in the UK Alone |
Let's start with the basics; as an estimated 3.4 million Brits play online bingo at present. These players generate an estimated £600 million for the industry each year, with this figure likely to increase as the market diversifies and new game variations are created over time.
Another interesting (and associated statistic) is that 48% of players are active on a daily basis. This underlines the appealing nature of the game, while brands have also played a huge part in empowering regular players. Mad About Bingo has even created the Tidy Savers' Scheme, which helps players to gamble responsibly and make the most of the experience while online.
| 2. Online Bingo Activity has risen by 155% in the last six year |
The dramatic rise in online bingo began back in 2010, and there is one incredible statistic which underlines this. More specifically, online bingo activity has risen by a staggering 155% over the course of the last six years, with mobile and tablet gaming particularly influential.
Tablet bingo is likely to become increasingly prominent over the course of the next two years, with spending through this medium expected to more than double between 2013 and 2018. We can expect tablets to generate 8.18 billion in gaming revenue within two years' time, with online bingo a pivotal and seminal part of this growth.
| 3. Bingo now makes up 17% of all Online Gambling |
On a similar note, it is fair to say that online bingo is an increasingly pivotal engine in the virtual gambling sector. At present, online bingo makes up 17% of all virtual gambling activity, and this figure is likely to increase incrementally and beyond 20% within the next couple of years.
With an estimated 80% of bingo players also female, women are playing a crucial role in driving online gaming throughout the UK. This is also a central reason why 52% of all gamers in Britain are now female, as diverse titles such as bingo become popular among demographics of all ages.
